Channeling the winds of change
“We need to be careful not to become so obsessed with the challenges of the moment that we give up on the opportunity of the future.” –Bill Graves, president and CEO, American Trucking Associations
There’s a wry (and ancient) Chinese curse that I am sure Kyle Treadway (at right), the outgoing chairman of the American Truck Dealers (ATD) trade group can fully appreciate: “May you live in interesting times.”
Indeed, Treadway’s four-year term as ATD’s chairman (his nominal two-year added to another left vacant by a member unable to serve) occurred during some of the most tumultuous economic times ever experienced by the trucking industry – much less our nation.
Yet despite the hammer blows delivered by the oil price shock of 2008, the “Great Recession,” the implementation of the super-strict 2010 emission reduction mandates, formation of the first ever heavy truck fuel economy mandates and much, much more, truck dealers – like truckers themselves – soldiered onward, albeit in many cases in very reduced numbers.
“As you all well know, it’s been an amazing ride – not for the fainthearted,” Treadway noted in his final speech at ATD’s convention in Las Vegas this week. “Between the relentless waves of government regulations altering the engineering and cost of our equipment, the collapse of the housing and construction markets, the whipsaw effect of fuel pricing and the manic-depressive stock market, we have witnessed the demise and rebirth of our economy, industry and markets.” more






