Farewell, Snowman
“Every dream I ever dreamed came true in my life. I got to write hit songs… And I got to be on phonograph records… I‘m a cotton mill boy, and I got to go to Hollywood. Can you imagine that? Why, yeah, my goodness gracious. Go figure.” -Jerry Reed, country music star and movie actor, to Calvin Gilbert, CMT.com, in 2005.
OK, now, I‘ve cranked on the 1977 movie “Smokey and the Bandit” in this space before and for good reason - I mean, it portrayed truck drivers are nothing more than crude, profane, reckless buffoons and didn‘t do much for law enforcement personnel either (especially sheriffs from Texas).
[Jerry Reed, born March 20, 1937, died August 31, 2008.]
But the recent death of Jerry Reed, 71, who portrayed truck driver Cledus “The Snowman” Snow in the movie - plus co-wrote and sang the movie‘s still-popular theme song, “East Bound and Down” - brought back a lot of memories of that movie and that time for me. His death of complications from emphysema is a sad coda on that time and place for me, especially because I still love that song so much (it‘s on my iPod shuffle right now as we speak).
[Take a listen to “East Bound and Down” below - the unique banjo picking by Reed alone makes it a timeless classic.]
I mean, I was all of nine years old when this movie about the wild and illegal antics of a trucker who goes by the handle “The Bandit” (portrayed by Burt Reynolds) and his sidekick “Snowman” hit the big screen - and I loved every minute of it.

And 1977 was a HUGE year for movies, if you recall - giving “Smokey and the Bandit” MAJOR competition at the box office - the kind that make‘s Hollywood executives jump off buildings. For that‘s the year Steven Spielberg rolled out his epic “Close Encounters of the Third Kind,” the James Bond franchise released one of its most popular films in the series, “The Spy Who Loved Me,” and - the crème de la crème for geeks like me - George Lucas made history with “Star Wars,” the finest science fiction film of all time.
Still, “Smokey and the Bandit” held its own against some of the biggest movie heavyweights of all time, earning over $126.7 million at the box office - not in the least because, despite its schlock and buffoonery, driving trucks for a living just seemed so COOL, with its own unique linguistics (10-4, choke and puke, putting the hammer down) and fashion statements (Snowman‘s “Cat Power” mesh baseball cap for one). All those big rigs, the sleek black Trans Am driven by the Bandit, miles of open highway - it was simply an awesome visual spectacle.
Remember, this is from the perspective of a nine-year old, who knew absolutely ZERO about trucking. Today, watching the characters in this film cranking their big rigs up to 90 miles per hour, scoffing at the law - if not downright running law enforcement vehicles off the road - and everyone (state police officers included) making all kinds of sexist comments makes me just cringe inside. Back then, however, it all seemed like fun.
[Here‘s a short compilation of scenes from “Smokey and the Bandit” set to Reed‘s classic tune.]
Jerry Reed didn‘t take any of it too seriously. He thought it all great fun and frankly a dream come true for someone who grew up as poor as he did. According to The Tennessean newspaper, Jerry Reed Hubbard was born in Atlanta, Georgia, on March 20, 1937 — the second child born to Robert Spencer Hubbard and Cynthia Hubbard. Jerry‘s birth strained an already troubled marriage, and four months later the couple separated. For the next seven years Jerry and his sister Patricia where shuttled between Georgia orphanages and foster homes. They finally returned home in 1944 when their mother married Hubert Howard, another mill worker.
Music provided a welcome diversion for the family. He was exposed to gospel music via his religious background, and a natural aptitude for singing gave him a yearning to become a musician at a very early age. Encouraged by her son’s continuing passion for music, Cyntia Howard saved seven dollars to buy a no-name second-hand guitar from a neighbor. Using a nickel as a flat pick, she taught the nine-year-old his first chords, the newspaper reported. And the rest, as they say, is history.
[Reed was first and foremost a musician and song writer — acting came second, largely by accident.]
He enlisted in the U.S. Army in 1959 and due to his musical talents became a member of the army‘s Circle A Wranglers band. His career took off after his discharge, where Reed‘s unique style drew the attention of none other than Elvis Presley - yes, THAT Elvis - who covered two of Reed‘s songs, “U.S. Male” and “Guitar Man.” Johnny Cash recorded another of Reed‘s tunes as well - “A thing called love.”
He won a Grammy in 1971 for best country male performance for his first No. 1 country hit, appropriately titled “When You‘re Hot, You‘re Hot.” Two years later, he hit No. 1 again with the modern times lament, “Lord, Mr. Ford.” He became a regular on Glen Campbell‘s “Goodtime Hour” television program as a result, and his natural charisma displayed on the small screen got him on the big screen. His first move role came in 1974, playing a joke-cracking sidekick in “W.W. and the Dixie Dance Kings” with Burt Reynolds. That led, of course, to his co-staring role in “Smokey and the Bandit.” The theme song Reed co-wrote and sang - “East Bound and Down” - spent two weeks at No. 2 on the Billboard Country singles chart.
[Just one of the really REALLY bad trucking films that followed the unlikely sucess of “Smokey and the Bandit.” Trust me — it’s not even worth renting.]
A lot of dreary trucker movie knockoffs followed (1978‘s “High Ballin‘” and the 1980 and 1983 “Smokey and the Bandit” sequels among them) and Reed‘s career went into a steady fade. I think his last movie role was in Adam Sandler‘s mediocre comedy “The Waterboy” as the “bad coach” for the opposing team, with his last musical hit “I‘m a Slave” back in 1983.
Yet Reed spent his last years doing a lot of good, though few may know about it - working to raise money for wounded veterans. In early 2008 he recorded his last album “The Gallant Few” to help generate much-needed money for them.
“For 50 years, all I‘d done was take, take, take,” he told The Tennessean‘s Tim Ghianni in 2007. “I decided from now on it is going to be giving. And I‘m way behind. We‘re all way behind. We live this life like what‘s down here is what it‘s all about. We‘re temporary, son, like a wisp of smoke.”
That‘s all too true. Thanks, Snowman.





September 3rd, 2008 at 6:08 pm
10-4 there ACE, watch out for that advertising evil Knievel at your back door. I hear he’s been givin’ out green stamps from here to the shaky. He don’t like nobody going over the ole double nickel. It easy to go too fast when you’re hauling dispatcher brains. Just be sure your comic books up to date and don’t pick up no bumper stickers on your way to the Windy. You’ve got a clean shot once you’ve past the 203 yard stick; put the hammer down till ya get to the next pickle park. Pull in there and check the ole comic book again before you go through the chicken coop, they got creeper cops doing their thing. Well keep it in gear and between the lines, we’ll catch you on the flip side–this bedbugger‘s outa here boogin‘ down the boulevard - forty two.
The question is … what did I say?
OK there Class A Driver watch out for that Motorcycle Policeman with his Lights Flashing behind you. I hear he’s been givin’ out Citations from here to the Los Angeles. He don’t like nobody going over 55mph. It easy to go too fast when your trailer’s empty. Just be sure your logbook is up to date and don’t pick up any tailgaters on your way to Chicago. The road is clear of highway patrol once you’ve past the 203 mile marker; accelerate till ya get to the next Rest Area. Pull in there and check the ole logbook again before you go through the Weigh Station, they got DOT officers doing their thing. Well keep heading down the highway, we’ll catch you on the return –this household mover’s outa here running in top gear down the interstate - I got it.
September 3rd, 2008 at 6:48 pm
Think the author here should lighten up! I and many other poeple think Smokey and the Bandit is a great movie. Made at a time when truckers were respected and helped each other out instead of blowing by without hardly a CB call “Driver are you ok?”
September 4th, 2008 at 1:53 am
I know that speaking for myself I can say this movie got me into to trucks a at a very young age. Some people say this made truckers look like idiots I submit otherwise.
I Think it was a MOVIE based in Fiction an anyone that formed an opinion of an entire industry based on a movie was misinformed and shouldn’t be listened to regardless.
May he rest in peace Mr. Jerry Reed AKA “Snowman”
Cat diesel power and Kenworth’s forever!
NOTHING cooler in my world than a classic W900A model done up RIGHT. brings me back to my youth. My first truck was a Kenworth And I recently found a W900A with a 3408 Cat and a 6+4 im restoring. Most if not all of this passion sparked from one little movie. I would love to find a W900A with a 1693 13spd and a 36″ bunk to do as a tribute to the one and only snowman.
June 10th, 2009 at 8:29 pm
I do believe that the movie Smokey & The Bandit helped get me to love trucking I have wanted to be a truck driver since I can remeber I’m 30 now when I saw that movie all I wanted to do was drive the truck and car. Jerry Reed helped make trucker’s look cool I have driven before over the road 5yrs ago trying to get back into it miss the open road but it was Jerry Reed aka The Snowman that started all. Jerry Reed aka The Snowman will be missed in away he was a hero to truckers & he was someone to look up to. Jerry Reed aka The Snowman may he rest in peace, Thank You Very Much Snowman.
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Trucks at Work: Sean Kilcarr comments on trends affecting the many different strata of the trucking industry -- light and medium duty fleets up through over-the-road truckload, less-than-truckload, and private fleet operationsAdvertisement
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