The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is that you really want to say.
– from “Mark Twain’s Notebook” by Samuel Langhorne Clemens
All of us here at FleetOwner are rather pumped having just learned the editors and designers on staff will soon receive no less than six “Azbee” awards for editorial excellence from the American Society of Business Publication Editors (ASPBE). Founded in 1964, ASBPE is a professional association for editors and writers employed in the business, trade and specialty press (or in what we unromantically call today “the media.”)
Four are national awards: Feature Article (”Fuel: Diesel & Beyond,” Aug. ‘07); Special Supplement (our special annual “13th” issue Can You Survive? , ” Nov. ‘07); Annual Buyers Guide (”Annual Specs & Buyers Guide,” Oct. ‘07), and Front Cover Design (”Annual Specs & Buyers Guide,” Oct. ‘07).
The other two awards are for the Northeast Region, which includes all publications based in Boston, New York and Philadelphia. FleetOwner is being recognized for the categories of Editorial/Editor’s Letter (”Editor’s Page,” July and Aug. 2007), and Front Cover Design (”New Models,” July 2007).
In any line of work it’s always nice to receive the equivalent of a standing ovation for your efforts but it is ever more satisfying when the applause comes from your professional peers.
We daresay this recognition should also please our readers. The multiple national Azbees in particular reflect the impact the combined efforts of the entire editorial and design team delivers not just now and then, but issue after issue, month after month in print, and day after day online.
Yes, OK, we like to win awards as much as the next guy.
But above all, we take pride in knowing what we do is all about you.
People around my age– let’s be kind and call them late-stage baby boomers– and definitely those who are older may recall a phenomenon from their misspent youth or further back in their carefree childhood: The Gas War.
Back when “service stations” (how quaint a description is that?) gave away embossed drinking glasses and other consumer detritus to lure customers in to tank up, proprietors sometimes sought to drum up sales a tad more dramatically by engaging in a little friendly price war with neighboring stations. Suddenly, gas wasn’t 30 cents a gallon, it was 29, then 28 and oh my gosh, weren’t those the good old days for anyone with wheels to take them places?
I know it’s not nearly the same thing but now in this summer of our discontent made ugly winter by this fuel crisis, I say we can take heart in a wonder of the wonderful worldwide web: a feature on the MSN Autos site that pulls up retail gas prices by zip code!
Yes, this will be of little use to centrally fueled fleets but it may come in handy for anyone managing a fleet, especially of gas jobs, who does not have a fuel card or other such program in place to secure discount pricing. Regardless, it should be of great service to anyone out there seeking to gas up a personal vehicle for as little as possible without wasting gas by riding around looking for the lowest price.
Before I forget, a tip of the editorial eyeshade to my pal Alicia Hinds, who alerted me to this site via an email she sent out this morning to a group of friends.
OK, on to the details: Once you get to the MSN page hosting the Local Gas Prices feature, you scroll down just a bit and plug in any zip code.
And presto, up pops a map and a nice long list of stations with their addresses and the retail price posted for each grade of gasoline as well as diesel that they sell. It could not be any easier and judging by the couple of stations I passed on the way into work today and the prices reported for my home zip code, it is accurate.
According to the site, every night MSN Autos receives pricing data compiled by theOil Price Information Service (OPIS) from over 90,000 gas stations. One thing I found interesting was, at least in the case of my home zip, was that the results– 29 of them– were fantastic but they actually spilled into several neighboring zip codes although all stations were a short drive from each other.
So, party like it’s 1968 (click below for how) and find yourself if not cheap gas, at least the cheapest gas!
As someone with no dog in this fight except for journalistic endeavor, what fascinates me the most about the big Caterpillar-Navistar deal, word of which broke this morning, is that among other weightier things, it means the death of one Cat come 2010– the heavy-duty on-highway Caterpillar truck engine in North America– and the birth of another– the Caterpillar severe-service truck.
That’s right! A Cat truck–how cool is that? Well, pretty cool to yours truly anyhow, who entered this business shortly after the Brockway Husky was put to sleep and shortly before the fabled, hand-built Marmon of Garland, TX, fame went to the great truckstop in the sky. And I am sure among my elders still scribbling about trucks there are a few who can rattle off many more names of other dearly departed truck marques.
Yes, it is good to hear that another truck nameplate will be soon be around for us to track in FleetOwner’s annual July New Models issue. .. coming soon to mailboxes everywhere and here online!
I will pause here to salute Cat for all it has done for American truckers as a purveyor of on-highway truck engines.
It has indeed been a good long run for the truck engine guys in Peoria and they have every reason to be proud of their accomplishments as they helped move the state of the art in diesel trucking forward.
I’ll close by recalling one of the first big events I covered as a trucking journalist– the trend-settting “Cat Economy Challenge” of 1981.
That nationwide MPG competition lasted for months and engaged both fleets and owner-operators in a huge contest for prizes and bragging rights. I’m sure it helped sell tons of truck engines.
Click below to enjoy a tribute to one of Cat’s legendary driver-trainers– Phil Hook- whom I first met at the Challenge:
But the Challenge also helped sell an entire industry on how much fuel, and thus money, can be saved just by learning how to drive a truck in a manner that made finely engineered engines perform to their maximum ability.
So here’s to you, Cat: a tip of my very oldest, circa 1981 “gimme cap,” which kinda looks like this one.
–chorus of Weezer’s “Only in Dreams,” words and music by Rivers Cuomo
I’ve never listened to the rock band Weezer so I can’t say whether I have missed anything. But I can honestly say I was touched by the lines above when I went a-googling the lyrics of the band, which was the hands-down favorite of my late colleague Terry Nguyen.
My search was for a kind of link if you will back to Terry so I could somehow, hopefully fittingly, commemerate his tragic death one year ago June 1st and, above all, to illuminate the short yet shining life he led.
Then it struck me that the best way to recall Terry at this time would be to share with you some of his own words.
The passage below was penned as part of an essay Terry wrote in 2007 to win one of the Young Leaders Scholarships presented by the American Society of Business Publications Editors to promising young journalists. He won that prestigious honor but died shortly before it was to be bestowed.
Please pause for a moment and reflect on what this wonderful young man, just 27 at his passing, had to say when he recalled an incident that helped inspire him to be a journalist:
“I vividly remember at UConn [The University of Connecticut] working on a story that had moved me more than any other. A music student was performing a practice recital in front of her classmates when she collapsed onstage and died shortly thereafter. I learned that she played the trumpet with a prosthetic arm. I spoke with her friends, her teachers, university officials, and her father — who at times fought through tears to speak to me. For obvious reasons, it was an extremely sensitive topic, and I got no sleep the night my article was sent to the printer.
“I bring this particular story up because I learned very early in my career the value of journalism. What I wrote has an impact on how a deceased person will be remembered, and that article is most likely sitting in a scrapbook right now. This example illustrates why I believe journalism is truly a public service — one that’s worth preserving with integrity at whatever cost.”
- Gen. George S. Patton Jr., U.S. Army (1885-1945)
While in recent months everything from speculators to refinery maintenance to the developing world has been blamed for the rapid run-up in fuel prices, it now seems the real issue we should all be losing sleep over– especially ALL branches of our federal government– is whether the world just might run out of oil much sooner than later.
That’s the message I get from some seriously sobering reports in major newspapers this morning. For example, a report by Neil King Jr. and Peter Fristch in The Wall Street Journal reveals that “The world’s premier energy monitor is preparing a sharp downward revision of its oil-supply forecast, a shift that reflects deepening pessimism over whether oil companies can keep abreast of booming demand.”
The reporters explain that the Paris-based International Energy Agency (IEA) is attempting for the first time to gauge the condition of the world’s top 400 oil fields. The findings won’t come out until November…”but the bottom line is already clear: Future crude supplies could be far tighter than previously thought. ”
Oil field sunset– not a pretty picture
The upshot, write King and Fritsch, is that “A pessimistic supply outlook from the IEA could further rattle an oil market that already has seen crude prices rocket over $130 a barrel, double what they were a year ago.”
I know, I know, just what we in America, land of cockeyed optimists, don’t need– more pessimism.
On the other hand, in my book anyway, unhappy news based on actual facts is not cause for pessimism.
It’s cause for action. Just what action is the real question.
That must be answered for all of us by all of those we’ve elected to wield the levers of power in Washington.
And, yes, I know they’re politicians and not miracle workers.
But I am convinced they can do much more than they have and might actually do something more than they have if enough voters applied enough pressure.
And I argue, as always, that the leadership needed to make something happen should start at the top of the Executive Branch– in the Oval Office where the sign used to say “The buck stops here.”
Where’s “Give-’em-hell” Harry Truman now that we need him again?
I’ve long been disturbed by how so many people– truckers included– still do not wear seatbelts when in a vehicle. Maybe I am a hopeless Safety Sam but I even tell my kids to stay buckled up when we pull into a gas station or wherever on the off chance that someone may plow into our car while we are assumably safely parked.
Why might I think so? Well, one of many reasons leaps right to mind. Back in my college days, several of my friends and I spent a pleasant if Scotch-soaked evening in our hometown’s Safari Pub (I think every burg worth its salt had such an establishment in the ’70s but I digress). Things got interesting after last call when we all left and headed for our separate cars.
It was raining cats and dogs and foggy to boot and partly due to that and partly due to the ample time he’d just spent with Johnnie Walker, my friend Jim (just like in A.A., no surnames here!) fairly promptly drove the front of his late-model Pinto into a rather high parking-lot curb. His speed was low enough for the little car to look hardly damaged.
But he was not wearing his seat belt and upon impact, his body travelled forward unimpeded and– not being the tallest guy around– his mouth slammed into the steering wheel. That led to a trip to the emergency room where a plastic surgeon was called in (wisely) to sew up the insides of his cheeks, which were cut to ribbons by the orthodontic braces on his teeth.
Lesson learned: Could it be any easier? Just wear the seatbelt and save yourself all sorts of pain and suffering if not worse. As for me, the only place you’ll catch me in a vehicle without being buckled up is in my own driveway.
No wonder I am thrilled to report that Lifeguard Technologies– by far the biggest supplier of seatbelts to trucking– has launched its “Click, Tug and Snug” (CTS) safety campaign to help drive up the use of seatbelts by truck drivers.
If you click below, you can see a sample clip of the nine-minute CTS training video right from here:
If you click here, you will go directly to Lifeguard’s CTS site where you can view four clips from the video to get a fuller sense of its content.
You can order free copies of the video for training purposes from Lifeguard at the CTS site by clicking on the “Contact” tab.
According to Lifeguard, the video is intended to be generic but does include instructions on how to use their Komfort Latch and Sliding Komfort Latch to make wearing seatbelts more comfortable. The company also urges fleets to equip cabs with high-visibility (typically orange) seatbelts to encourage consistent use as they make it is easy to see who’s buckled up at a glance.
And if you– or your drivers– still need convincing as to why everyone should wear seatbelts in every vehicle, take a look at what someone who really should have known better has to say on this topic:
It seems like just yesterday I was first introduced to the Modec– an electric truck headed to the U.S. from England– by a rather eccentric and yet altogether fitting indoor test drive.
The Modec gets its good looks from its mother– the London taxi cab!
I took my silent spin in a Modec back in February at the National Truck Equipment Assn. (NTEA) Work Truck Show in Atlanta and my write-up ran in our April print edition but may be read online here.
At the NTEA show, the chairman of Coventry-based Modec Limited, Jamie Lord Borwick, stated that the OEM, whose roots are in the manufacture of London’s iconic black cabs, was exploring its options but gave no definitive time frame for when it might enter the truck market here.
Yet now I hear tell from William Doelle, director of business development for the young truck maker’s U.S. operation, that “in part owing to the favorable comments from journalists, and our winning the innovative product of the year [award] at the Work Truck Show, we have moved up our U.S. launch date… We are going to launch a select fleet of 50 Modecs– or more– in Washington DC starting in January of 2009.”
In the very early ’80s, yours truly was dispatched to Vegas (back when the town still seemed to have a Rat Packer or two floating around) for a very razz-ma-tazz roll-out of Isuzu commercial trucks in the U.S.
Now the thing is I can’t recall whether the work trucks or the cars, pickups and SUVs (sold by a separate division) got here first but what I remember the best about the truck intro was a very slick video Isuzu ran. It emphasized the firm’s long and fabled automotive history and that the company name was correctly pronounced “Eee-zoo-sue,” NOT “Eye-zoo-sue,” which seems to be what many truckers prefer.
Well, you say “Isuzu” and I say “Isuzu,” but it doesn’t change the news the Japanese automaker has announced it is pulling out of the U.S. consumer market, as revealed on autoblog.com.
However, the OEM did state it is not– I repeat, not– leaving the commercial end of the market.
“Isuzu Motors Limited has decided to end its North American SUV (Sport Utility Vehicle) new vehicle sales business as of January 31. 2009,” according to the press release posted on autoblog.com. “With this decision to end SUV operations, Isuzu’s North American business will focus on the CV [commercial vehicle] and PT [diesel engines and components] businesses.”
Of course, Isuzu has built an enviable reputation as a truck supplier here in the states and benefited from a long-term relationship with General Motors that was reconfigured last year.
As a result, Isuzu Commercial Truck of America Inc. (ICTA) is now distributing its low-cab-forward vehicles directly to both the Isuzu dealer network and GM’s network of Chevrolet and GMC medium-duty dealers.
Clearly, trucks are where the bucks are. But anyone who remembers any of the rather nifty cars Isuzu peddled here back in the day– the Giorgetto Giugiaro-designed Impulse leaps to mind– not to mention the no-nonsense Trooper SUV– may again enjoy hearing a message from their very twisted U.S. pitchman, good old Joe Isuzu:
Though much slimmer than he once was, Bibendum– a.ka. The Michelin Man– is big enough to conceal secrets when he chooses.
Then again good old Bib (he is 110 years old!) is such a creature of public relations it should shock no one that he has graciously stepped aside long enough to let FleetOwner give you a sneak peak at the new tire his bosses at Michelin will fully reveal next week at the Technology & Maintenance Council (TMC) meeting in Orlando.
The new tire is the XZE2, the next generation of the XZE, which Michelin calls its best-selling truck tire.
Michelin tells us the new XE2 is a case of “the best just got better.”
According to Michelin, the XZE2 tire outperforms its XZE predecessor in a number of ways:
1) Significantly longer wear for additional miles with no performance compromise
2) Casing and siping designs that decrease irregular wear
3) Wider tread footprint for more stability
4) Tread rubber compound that was previously only available in LRH tires
5) Decrease in rolling resistance for better fuel economy.
The XZE2 will be offered starting March 1st in sizes 11R22.5, 275/80R22.5 and 11R24.5.
A 275/80R24.5 size will become available in April.
You can see the XZE2 in Orlando at Michelin’s booth (#1026) during TMC, which runs from Feb. 4-6, or just keep checking the FleetOwner website– updated daily!– to read a report on the tire as well as all the product and industry news reported from the show by FleetOwner editors on site.
Writing in The New York Times this week, columnist David Leonhardt defined what is happening to the U.S. economy as “the new moderation.”
And while I think he is 100% correct (read what he said here), what is happening now I think can much more directly be described as “Welcome back to the 1970s!”
Who out there remembers the “Me Decade”? Actually, in my mind the go-go ’80s were much more of a “me-first” period but I digress. How I recall the ’70s– beyond the generally horrible taste exhibited in almost everything from clothing to furniture save for cars and popular (not disco!) music and television– is that it was for better or worse a truly middle-class era.
Yes, 35 to 40 years ago there were plenty of persons living below the poverty line and as well as legions of the working poor– although I dare say there are more today. But there sure were fewer truly well-off people tooling around in luxomobile SUVs buying every new piece of electronica or kitchen countertop option for that matter that comes their way. And there were far fewer wannabes willing to embark on whatever risky financial gynmnastics they calculate could vault them into appearing or at least feeling “rich” or “upper class.”
Such cotton-candy whispy dreams had to end. But that doesn’t mean we are heading into a nightmare.
If everyone from Wall Street to Main Street does their part to intelligently downsize– especially the ridiculous and much too widely held belief that “consumers” can keep consuming at a dizzying pace forever and ever and ever– maybe just maybe everyone in this country who already has far more than their basic needs being met can slow down and consider there is more to life than square footage, wide screens and third-row seating.
If that happens, well, then maybe we can start to re-direct our formidable national energy from selling each other stuff and “’services” we don’t really need to being not only the world’s economic powerhouse but also the home of the kind of genius that propelled mankind ahead with such inventions as universal electricifcation, affordable automobiles, the telegraph and telephone, radio, motion pictures and television not to mention the personal computer, the Internet and the cell phone.
This nation was challenged to greatness by John F. Kennedy a few years after we’d been humiliated by the appearance of a dinky satellite dubbed Sputnik. JFK’s call to action was answered resoundingly. In much less than 10 years our nation went from a space-race has-been to putting, as Kennedy envisioned, a man on the moon.
“…in a very real sense, it will not be one man going to the moon–if we make this judgment affirmatively, it will be an entire nation. For all of us must work to put him there.”
–John F. Kennedy, May 25, 1961
If we could do that back then with the crude technology of the day why can’t we do more to excel and advance as a nation now?
I’ve no doubt that Fed rate cuts and tax refunds or stipends or whatever they’re calling them this time around will stimulate the economy to some degree. You put money on the street, it gets spent. Doesn’t take a rocket scientist to figure that out.
But what will stimulate our economy to where we really want it to be–way out front of every other economic power on earth– will be if Americans can individually and collectively start working toward more than their comfort.
Nostalgia is a dangerous thing, tis true. It can cover up all sorts of unpleasant truths. But what I remember most fondly about the ’70s was the sense of shared experience that existed in this country.
No, I don’t want to give up any of the progress made on any front since those days. But I do yearn for that feeling of “we are all in this together and let’s try to do something about it” that seems to have largely fled the good old U.S.A. in the last 30-odd years.
Maybe the next POTUS will be the kind of leader who will stir our nation once again to action if not greatness.
But the reality is it is up to all of us to make this a time worth recalling one day as the good old days.
